Social TV: How Social Media Activity Interacts With TV Advertising

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Predicting TV Audience Rating with Social Media

In Taiwan, there are different types of TV programs, and each program usually has its broadcast length and frequency. We accumulate the broadcasted TV programs’ word-ofmouth on Facebook and apply the Backpropagation Network to predict the latest program audience rating. TV audience rating is an important indicator regarding the popularity of programs and it is also a factor to influence the rev...

متن کامل

Social Activity as the New TV Guide

The huge catalogues of video items currently available through live, on-demand and catchup TV based services coupled with the ever expanding range of online video services (Vimeo, YouTube, Netflix) provides users with unprecedented levels of choice. Not only is the choice of content expanding but so too are the range of formats, delivery mechanisms and the viewing devices (PC, TV/STB, mobile de...

متن کامل

Comparing Social TV approaches

Social TV is a rapidly growing area of research. Many people are already using Instant Messaging (IM) programs while they watch TV[1], chat options have been added to online video sites and soon there may be communication options for Media Centers or TV set-top boxes. This paper describes a research that looks into the different approaches in Social TV experiments currently being conducted with...

متن کامل

Architecting Social TV

This paper provides an overview of technologies and guidelines that can be used for the development of Social TV applications. A prototype using two core technologies, WebRTC and WebSocket was developed following the ideas presented in the literature in order to demonstrate the feasibility of such applications in the context of modern browsers without the use of any extra plugins.

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: GfK Marketing Intelligence Review

سال: 2017

ISSN: 1865-5866

DOI: 10.1515/gfkmir-2017-0015